Best Email Marketing Services 2024

To use email marketing correctly, you must use the best email marketing service for your blog or business.

Email marketing is a cost-effective way of sharing the word about your product or service. It helps you build a solid relationship with your audience and increase sales.

As anyone with an inbox can tell you, email remains one of the most widely used channels for digital marketing. Statistics show that global email users and emails sent annually continue to grow, and both figures number in the billions.

Email marketing offers your business multiple ways to connect with your audience, from newsletters to surveys, discounts, and personalized messages. Better yet, many email marketing systems can integrate with your existing customer relationship management (CRM) systems, while others offer basic CRM features as a built-in package.

According to the Direct Marketing Association report, you can expect a return of $32 for every $1 you spend on email marketing. Isn’t that great?

Email marketing can help you:

• Build your brand and credibility
• Boost engagement with your content
• Save money on your marketing budget
• Develop a strong relationship with your website visitors
• Turn casual visitors into loyal readers and customers

Email marketing is one of the most cost-effective marketing strategies for small businesses. Email is one of the most powerful marketing tools at your disposal.

It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign.

simply, because email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers.

The bottom line is, email marketing is the best way to make more money online.

Success with your email strategy starts with finding the best email marketing services

It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails get delivered.

If you aren’t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).

What To Look for In a Good Email Marketing Tool?

A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface.

You can easily send bulk emails that are personalized and targeted without a lot of work.

Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.

Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder.

The best email marketing tool for you will depend on your budget, needs, and a variety of other factors. What works for someone else may not work for you, and vice versa.

Email marketing platforms make sending your newsletters and email campaigns a breeze. But how do you know which one to go for and what features you’ll need? To help you decide, we’ve rounded up some of the best emailing services for small businesses.

Whatever your requirements, we’ve tested and compared the leading email marketing solutions to help guide your purchasing decision.

Whether you’re starting a new list from scratch or just need an easier way to reach your audience, you’re looking to streamline multiple marketing channels, start a new email list, sink your teeth into automation, or nurture and grow an existing list, you’ll likely find everything you need and more in one of the platforms above then this guide has a solution for you.

In this article, we’ll compare the best email marketing services and help you decide the right one for your needs matter what your needs or budget, you’ll find the right service in this list.

1. CONSTANT CONTACT — BEST OVERALL

Constant Contact is one of the largest and fastest-growing email marketing services in the world. It is also the easiest-to-use and beginner-friendly email marketing service.

Constant Contact has been around since 1995 and what stands out are its event marketing tool and its social media integrations. 

Constant Contact helps you automate your marketing campaigns to increase engagement. 

You can send personalized welcome emails, schedule an email series, send different emails based on clicks, resend emails to non-openers, add social media sharing buttons, and more.

You can easily manage your email lists, contacts, email templates, marketing calendar, and more.

Each account gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing, which helps you send targeted emails to maximize your open rate.

Constant Contact offers unmatched customer support with live chat, phone calls, email, community support, and a vast library of helpful resources.

Adding text, images, videos, coupons, polls, and events to any message is simple.

Constant Contact delivers more than 100 mobile-friendly templates that are easy to customize with its intuitive drag-and-drop email builder.

The user interface is straightforward to use. Also, the templates are mobile-friendly so that they will load perfectly on every device.

Automation is another key benefit of Constant Contact. A lot of the legwork can be set on autopilot.

As soon as you hit send, Constant Contact is recording results in real-time. You’ll see everything from open rates to click-through rates, as well as data for each subscriber.

This is so important–how else are you going to know which strategies are working and which need to be put on pause?

Real-time analytics quickly give you all the information you need to understand your email campaign performance.

Beyond the initial setup and automation features, Constant Contact lets you leverage the power of AI to save even more time and supercharge your campaigns. It has a built-in AI content generator to help you write emails faster than ever before.

Pricing for Constant Contact’s email software is straightforward. There are three plans for you to choose from—Lite, Standard, and Premium.

Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.

There are pricing tiers for up to 50,000 subscribers at every plan level.

Subscriptions are backed by a 30-day money-back guarantee, and you’ll save 15% by pre-paying for 12 months in full. Eligible nonprofits can benefit from a 30% discount.

For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, we highly recommend the Standard plan.

This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioral campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.

Pros

• Intuitive and elegant UI
• Easy to use for beginners
•  Tracks your marketing campaigns
• Offers a vast library of helpful resources
• Wide range of third-party integrations
• 24/7 support via phone, email, or live chat
• drag-and-drop builder to design email templates

CONS

• No free plan
• Lacks multi-channel automation
• Templates don’t offer much flexibility
• Relatively expensive if you have thousands of contacts
• Comes with limited automation features compared to Drip

Constant Contact is one of the most popular and reliable email marketing services in the market. They are suitable for bloggers, small businesses, startups, and even mid-level businesses.

It comes with a drag-and-drop builder that helps you design professional email templates easily. 

It’s a welcoming platform to work with. People who aren’t “techy” will quickly find themselves producing much more polished newsletters. There are more than 100 pre-built, mobile-optimized templates.

Companies that are just getting started as e-commerce retailers should find Constant Contact offers the basics of what they need.

Its UI is intuitive and elegant, and its integrations make it easy to start working with existing contact lists and plug into e-commerce systems.

Be aware, however, that it can be expensive if your contact lists are very long, and competitors do a better job with complex campaigns.

Constant Contact is for small businesses that need event management tools, but if you don’t need that function, you may find it’s too expensive for what it offers.

The Email Plus package gets you additional functionality like a multi-step automated email series and tools for surveys and online donations.

Advanced segmentation lets you automatically manage contacts based on email link clicks Or you can create custom segments using criteria like subscriber engagement or purchase activity via the Shopify or WooCommerce plugins.

On top of email marketing tools, with Constant Contact you can create landing pages or even build an entire website or online store from scratch.

You can also manage social media activity from the platform, including post scheduling, responding to messages and comments, and running ads.

Constant Contact allows users to accept donations, making it a good option for nonprofits.

With its focus squarely on email marketing for small businesses, Constant Contact lacks extra features, such as social media and SMS integration.

But it is easy to use, includes some basic marketing automation tools, and it has added integrations with third-party software, such as CRMs and e-commerce systems. 

Another useful tool is its Spaminator, which helps ensure your emails don’t land in recipients’ spam boxes.

Constant Contact is our recommendation for most users. Beginners will find a complete toolkit that’s easy to use, and veteran email marketers will immediately recognize how much time Constant Contact can save their team, especially regarding marketing automation.

2. MAILERLITE — Best For The Essentials

MailerLite is a great option for anyone who wants a straightforward email marketing service.

You’re a creator who doesn’t need a ton of bells and whistles. You just need the tools to start your newsletter or manage a simple campaign.

It’s also nice for teams. Nobody is going to be intimidated by this platform, which means everyone is going to use the core features at their disposal.

MailerLite has a drag-and-drop editor, which makes it easy for anyone to design a high-quality message. Segment your subscribers to enhance personalization and optimize your campaigns with features like A/B testing.

MailerLite delivers a very simplified interface with a drag-and-drop editor and the ability to segment subscribers and optimize campaigns with A/B testing.

In addition to traditional A/B testing, MailerLite also supports multivariate testing so you can experiment with up to four variables simultaneously.

It has several AI-powered features, including an integrated AI writing assistant that’s powered by ChatGPT. 

They also have a Canva integration that lets you create powered images for your email campaigns. Unleash the power of AI to create unique, custom images for your email campaigns.

The platform recently took its AI capabilities to another level—incorporating smart sending based on past engagement to optimize results.

You can create a campaign that will get sent to individual subscribers at different times based on how those people interacted with your emails in the past.

You can integrate it with your e-commerce platform to embed products into your messages or use it to monetize your newsletter by selling paid subscriptions.

You can also use MailerLite to set up automated workflows to send different segments through unique drips or create auto-resend campaigns to drive more engagement.

MailerLite is an email marketing platform that prides itself on the simplicity of its user interface. They are available in multiple languages and are one of the most popular providers for people on a budget.

They may not have some of the advanced features of other companies, but not everybody needs that anyway, and they cater perfectly to those with simpler needs.

Pros 

• Very user-friendly interface and minimalist design.
• All the essential features you need at a very affordable price.
• Ability to run surveys directly in your emails (also included in the free plan).
• Generous free plan with most features, including automation, advanced segmentation, and landing pages.

Cons 

• It doesn’t include some pro features like complex automation, advanced reports or social media tracking.
• The free plan doesn’t include any templates, which can be annoying if you want to design emails fast.

Who Should Use MailerLite?

While MailerLite is our top recommendation for people seeking simplicity, it still has tons of advanced features and functions if you’re looking for more than just the basics.

MailerLite is perfect for small businesses, bloggers, freelancers, and anybody else on a budget who needs a simple and affordable solution to grow their email list but doesn’t need a marketing automation tool with advanced features that bigger companies require.

If your idea of email marketing is sending out an email newsletter, with a few extras here and there, MailerLite is perfect.

MailerLite is another email marketing service covering beginner needs. You can create any kind of email campaign with their drag-and-drop editor.

You can also grow your email list with signup forms, create dedicated landing pages, and even a whole website with their website builder. Transactional emails can be sent through a third party, MailerSend.

MailerLite also offers email automation and personalization based on user behavior. Abandoned cart emails are available for Shopify and WooCommerce stores. Contact management and segmentation are also covered.

A/B testing and smart delivery by time zone features let you optimize campaign results. On top of that, MailerLite has reports and analytics for you to track your performance.

We recommend MailerLite for those of you who want simple email software at an affordable rate.

MailerLite has a free plan for up to 1,000 subscribers and 12,000 emails a month.MailerLite also has Enterprise plans for businesses with over 100,000 subscribers. Pricing is by quote only.

You’ll get a 10% discount if you sign up for annual billing, making MailerLite one of the most affordable options on our list. If the free plan isn’t quite enough to accommodate your needs, you can also try MailerLite’s premium features for free with a 30-day trial.

Furthermore, if you’re interested in getting email marketing and SMS messaging from a single provider, MailerLite has you covered. These plans start at $30 per month.

3. SALESFORCE – Best For Scaling As Your Business Grows

Salesforce is a behemoth in the world of customer relationship management (CRM) systems. 

It has a well-earned reputation as cloud-based software that manages everything from sales and marketing to customer service and commerce for some of the biggest companies in the world.

Yet, despite being the backbone of many enterprise-level businesses, Salesforce also recognizes that smaller companies need the same type of support on a smaller scale. 

Salesforce offers a great package to get even the smallest business started on the path to success.

With Salesforce Starter, even the smallest startup can have access to powerful sales, service, and email outreach tools. It doesn’t require much setup, and onboarding is a breeze with simple, built-in guides to help you every step of the way.

Once you’re up and running, you can automate your email activities and segment your customers so that the right people get the right messages at the right time.

You’ll also get proven, pre-built sales process templates that your team can use to convert those email leads into deals.

The best part? As your business grows, so does Salesforce, especially when it comes to email marketing.

The Salesforce Email Studio lets you quickly build sophisticated, visually appealing messages with a simple drag-and-drop interface. You can also include interactive content, like carousels and weather reports, to keep readers engaged.

You can start from scratch or use one of the many customizable templates. It is also easy to optimize your messages so they look great no matter what device a recipient uses.

And once you build the perfect email, you can save the whole thing or individual content blocks to reuse again and again.

Salesforce Email Studio lets you build beautiful and engaging emails with a simple drag-and-drop interface.

There are also other features to help you build and execute email campaigns that deliver results, including:

• A/B testing
• Tracking
• Subscriber importing
• Folder management
• Enhanced segmentation
• Send logging
• Return paths to monitor deliverability and reputation

Once you reach a size where Email Studio makes sense for your organization, you’ll have virtually unlimited power for your email marketing efforts. Until then, you can still maximize your efforts with the Salesforce Starter.

Salesforce is not going to be the cheapest solution on our list. But for companies poised for rapid growth, it is an excellent solution that lets you stay with the same software through all your growth phases.

4. HUBSPOT – Best For Automated Email Marketing

HubSpot lets you combine email marketing with the power of CRM software (customer relationship management).

That means that when people join your email list, HubSpot will automatically save their contact details into the integrated CRM. Then, you can easily segment them into lists and send personalized emails based on the information stored in their contact records.

Designing beautiful emails is also easy with HubSpot. It comes with a library of pre-built email templates and you can use the drag-and-drop editor to customize the layouts to match your branding.

Aside from email marketing and CRM software, HubSpot offers other powerful marketing tools including a form builder, live chat, landing pages, and more.

HubSpot offers a free plan that lets you send 2,000 emails per month to unlimited contacts, with no credit card required. The free plan also includes the free CRM, form builder, landing pages, and live chat.

This makes HubSpot a great option if you want to build an entire lead generation funnel, without spending money.

HubSpot is one of the most well-known software in the customer relationship management (CRM) and email marketing space.

Their email marketing service is free to start, and it comes with a lot of advanced automation features designed to grow your business.

You can use their easy drag-and-drop email builder and a selection of templates to create a completely custom newsletter that matches your brand’s personality and colors.

Because of the native integration with the HubSpot CRM, you can personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information you might have on the individual subscriber.

HubSpot comes with all the powerful features you’d expect from enterprise-level email marketing software, such as send time optimization, high email deliverability, A/B testing, detailed performance analytics, marketing automation, drip campaigns, and more.

The free version allows you to send 2,000 emails and store an unlimited number of subscribers. You can create custom signup and popup forms, build landing pages, manage and track your online ads, and more. It has all the tools you need to get started.

HubSpot is the king of marketing automation—so it’s no surprise they offer a fantastic email marketing solution for any size business.

HubSpot’s tool allows you to quickly and easily create, personalize, and optimize your emails without the need for designers or IT. 

It’s simple to use and allows you to customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.

There are also plenty of pre-made email templates to help you get the results you want. With their drag-and-drop builder, you can create great emails with no coding or development knowledge needed.

HubSpot delivers one of the most popular and versatile email marketing solutions for businesses.

Where the software shines is in the automated workflows. This allows you to easily set triggers for your email subscribers and nurture the leads into customers (or whatever else you want them to do).

HubSpot’s advanced personalization features allow you to boost your open and click-through rates with ease while personalizing the customer experience. 

You can use any information in an email subscriber’s contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls to action.

Their A/B testing tool is top-notch. Use it and dive into the in-depth analytics after you send your emails to see which performed better—and why.

HubSpot is a behemoth in the marketing automation arena yet still makes it easy for businesses of all sizes to master email marketing.

Use this data to determine which subject lines get the most open and the content and calls-to-action that will earn you more sales. 

You can also leverage this with landing pages and signup forms to accurately get a sense of the ROI of email campaigns.

While it’s still currently in the public beta stage, it’s designed to help supercharge your creative process—making it possible to write emails in minutes instead of hours.

This is perfect for those of you who struggle with writer’s block when crafting emails. The AI tool can even adjust the tone of a message and rewrite existing messages based on simple prompts.

HubSpot is known for its full platform of marketing, sales, customer service, and CRM software. Their platform is very powerful, and one can get started with HubSpot with a free plan that lets you get a feel for what they have to offer.

This free plan also includes some email marketing tools, but to get a decent email marketing deal from HubSpot it will be necessary to upgrade to their paid plans.

The Marketing Hub focuses on tools for growing traffic and finding prospects such as emails, landing pages, social media ads, live chat, video, SEO, and content.

Pros

• High deliverability rate.
• CRM integration included
• Stellar marketing automation
• Drag and drop editor to easily create emails
• Includes free access to HubSpot’s CRM tools.
• Offers integrations with other HubSpot solutions
• Vast selection of social media management options
• The free plan lets you have unlimited contacts
• Built-in analytics, A/B testing, and send-time optimization
• Extra marketing tools like landing pages, form builders, and live chat
• Available as a WordPress plugin to send emails right from your WordPress dashboard
• Great marketing tools in the paid plans can help you grow your leads and increase conversions.

Cons

• Steep learning curve
• Paid plans are expensive
• Confusing and expensive pricing tiers
• The additional marketing tools may be overwhelming for beginners
• The free plan is limited, so if you’re serious about email marketing, you’ll need to upgrade.

Who Should Use HubSpot?

If you’re looking for a free solution that fits all of your needs, HubSpot is an option (but one you may quickly outgrow). If you’re looking for an all-in-one marketing platform and price isn’t an option, then HubSpot may be just what you need.

If you’re happy with your current CRM and related sales tools, choosing HubSpot as your email marketing tool will probably be overkill.

If, on the other hand, you’re looking for a single solution that integrates CRM, email, and other features, HubSpot has a lot to offer. Just be aware that the price won’t be cheap, and the rich feature set means you might confront a steep learning curve.

More than just an email marketing tool, HubSpot Marketing Hub is a comprehensive martech platform that integrates most of the features marketers at small to midsize businesses need. In that sense, it’s competitive with Salesforce Pardot.

Because of its integrated nature, its focus is increasingly on tracking and optimizing the entire customer journey, not just the email experience.

One of the main reasons why small, medium, and enterprise customers choose HubSpot is because it offers an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, a website builder, an operation hub, and more.

Hubspot Email Marketing has a free plan, which includes the CRM and all of HubSpot’s free marketing, sales, service, and operations tools.

The Sales Hub adds email tracking and scheduling, meeting scheduling, CRM, predictive lead scoring, sales automation, email sequences, and reporting.

Their Service Hub offers ticketing and support features. Overall, HubSpot covers all digital marketing areas and caters to sales-oriented businesses like SaaS.

The free plan allows you to send up to 2,000 emails per month and store up to 1,000,000 non-marketing contacts. The Starter Marketing plan costs $40 per month for 2,000 contacts. 

The HubSpot email tool is free for up to 2,000 emails sent per month, with paid plans starting at $20 per month.

Join HubSpot for free to create and send email campaigns that look professionally designed and display perfectly across any device—all by yourself.

5. OMNISEND —Best Email And Sms Marketing Combo

Omnisend is a powerful SMS & email marketing service for e-commerce businesses who are looking for an omnichannel marketing automation solution.

They offer one of the most generous free email marketing plans because it includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notifications.

Most other free email marketing plans are restricted, but Omnisend is confident in its value proposition, so it offers almost everything in its free plan. As your contact list grows, you will need to upgrade to their paid plans.

Omnisend seamlessly integrates with all the popular website builders and eCommerce platforms like WooCommerce, Shopify, BigCommerce, and more. 

They also have integration with hundreds of other business tools like live chat software, help desk service, and more.

The best thing that we liked about Omnisend is their pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue through customer journey optimization. This includes emails like welcome email series, cart abandonment emails, cross-sell emails, and more.

Their email builder is very easy to use and comes with a large selection of customizable email templates, so you can create beautiful, on-brand campaigns. Once it’s set up, you can personalize the email using its powerful targeting and segmentation features.

What a lot of users love about Omnisend is that they offer SMS built-in, so you don’t have to pay for a separate software, and their SMS feature allows you to send messages in 209 regions across the world.

Omnisend is a simple yet powerful marketing solution that’s perfect for e-commerce shops. The platform comes with a wide range of features for automated email and SMS messaging designed to convert leads into customers.

Conversions are achieved by going one step further than most solutions. Omnisend combines text messages, web browser push notifications, email marketing, Google Customer Match, and Facebook ad retargeting to ensure you connect with as many customers as possible.

Omnisend lets you target customers in detail with numerous segmentation options.

All of these channels allow for campaign segmentation. This means you’ll be able to target the exact customers you need for specific products and services.

Lots of the SMS features work well for e-commerce businesses. 

Omnisend has templates and prompts for things like cart abandonment, birthdays, order confirmations, shipping updates, and delivery notifications.

Like email, the SMS capabilities aren’t restricted by international borders. This means that you can use Omnisend to reach international customers as well.

There are even specific list-building tools to help you grow your SMS contact base.

Omnisend also offers pre-built automation based on actions a customer might take. For example, let’s say you send them a cart abandonment email. 

If they don’t open that message, Omnisend can automatically send them a reminder message.

Take your marketing efforts to the next level by combining email and SMS campaigns with custom triggers and flows.

Omnisend has a vast library of drag-and-drop templates to choose from. You can browse by theme as well—simplifying the process of creating gorgeous, on-brand emails.

Like most email marketing platforms, the cost per month increases as your contact list scales. So, all the rates above are month-to-month, and Omnisend does not offer annual contracts.

However, the Pro plan is better for larger contact lists and businesses that want to use SMS marketing combined with email campaigns.

6. BREVO (FORMERLY SENDINBLUE) — Best For Growing Your Customer Base

Brevo, formerly known as Sendinblue, is a complete SMS and email marketing software for businesses. They are one of the fastest-growing email marketing platforms in Europe.

It’s a popular email marketing and SMS service provider known for its excellent deliverability rates, which means your emails will be sure to reach the inbox and not the spam folder.

Brevo offers everything you need to launch and track an email campaign. Add your content to their machine and watch your outreach take flight.

It provides a drag-and-drop editor to design professional-looking emails in a few minutes.

It is an extremely easy-to-use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag-and-drop email editor is perfect for beginners with no experience in email marketing.

It comes with marketing automation features and allows you to send transactional emails, too, like order confirmations and more. 

You can also segment your email list based on demographic and behavioral criteria to increase open and click rates.

You can easily personalize the emails and use their advanced email options to take your marketing efforts to the next level. And you can also use A/B testing to determine which one is performing well.

BREVO can even help you to identify the best time to send emails to your subscribers. This will allow you to increase engagement and increase your conversions.

Beyond their email marketing tools, Brevo also includes a live chat tool, landing page builder, CRM, and integration with Facebook ads.

Brevo includes user-friendly marketing automation tools that allow you to send transactional emails, create workflows for automatic follow-up emails, and segment users.

It can also select the best time to send bulk emails using its AI algorithms to ensure the best email deliverability.

They have improved their premium plan recently to include more advanced features like landing page builder, live chat, sales CRM, and Facebook ads integration. This means users now get more value for the same price.

Brevo also offers a separate SMTP bulk email marketing service, which you can use to power automated or transactional emails from your WordPress site.

This is a mature platform–it’s got all of the features you expect and more. You can add live chat to your site and grab new email addresses from folks browsing your store or learning about your company.

Give customers a personalized experience with real-time chat options on their preferred channels and manage these conversations all in one place.

There’s a lot to like. More than 40 customizable templates, simple tools to build workflows, and a built-in CRM with room for as many contacts as you like.

In terms of reaching more people, Brevo has everything you need. They provide a host of lead nurturing tools to help you grow your contact list:

• Landing pages. Create actionable and engaging web pages to collect leads for you.
• Sign-up forms. Place forms anywhere on your website to get user information.
• Facebook ads. Leverage the power of Facebook marketing to nurture more leads.
• Retargeted ads. Powerful ads are based on a user’s previous online interactions.

Make it as simple as possible to build that list with eye-catching forms that turn website traffic into subscribers. Brevo’s intuitive interface makes embedding a form no harder than a few clicks.

Bravo is a powerful platform with intuitive marketing automation, a built-in CRM, and more than 40 customizable templates.

It’s easy to see how these tools help you cultivate an audience, leads, and customer growth. And, unlike other email marketing services, Brevo can support chat and SMS if you want to drive leads on your site or by text.

Their email builder has a beginner-friendly editor that allows you to easily create the look and feel of your email.

The Starter plan should be more than enough for most small businesses and startups.

Sendinblue is an email service provider that distinguishes itself by charging per email, and not per contact.

They started specializing in transaction-based emails but have now expanded and offer great email marketing solutions to all kinds of users, including SMS marketing and detailed email workflows.

Brevo is the best email marketing platform for growing businesses. It covers all email marketing needs and provides you with a complete sales and marketing toolkit. It’s an all-in-one CRM suite. Each feature slots together to build out your email marketing strategy from A to Z.

As an email marketing service, Brevo offers powerful features:

• A/B testing
• AI subject line generator
• send time optimization
• drag-and-drop email editor
• audience segmentation
• personalization of email content
• detailed email metrics such as click heatmaps
• a selection of fully responsive and customizable email templates

Creating beautiful emails is easy and fast. Upload your brand assets (logo, colors, etc.) and reuse them for all emails with one click. You also get access to stock images and editing options directly in the email builder.

You can use Brevo’s marketing automation tools to scale your email marketing with features such as:

• Autoresponders (e.g. welcome emails)
• Ready automation templates available
• Website tracker that triggers workflows based on user behavior
• If/then scenarios
• Lead scoring
• Automated contact management
• Omnichannel automation possible (email + SMS + WhatsApp + push)

If you need to send transactional emails triggered by an activity like account confirmations, order updates, or abandoned carts, you can manage these with Brevo alongside your marketing campaigns.

Brevo works as a bulk email marketing service, depending on your goals and needs. It’s just as easy to create branded transactional emails and set them up to be sent at the right time with great deliverability.

Multiple channels such as SMS marketing, WhatsApp, live chat, and push notifications are all accessible within Brevo’s interface.

Thanks to the Brevo Tracker, you can trigger emails based on how users interact with your website. There are also ready-to-use plugins for integrations with e-commerce platforms like Shopify and WooCommerce.

Brevo not only measures core email KPIs like open rates and click rates, but Business Plans give you detailed heat maps of where people clicked in an email when they engaged with the campaign and from what geography. This allows you to fine-tune campaigns for optimal results.

When picking a paid plan, pricing will depend on the number of emails you want to send each month. 

However, all plans — including Free — allow you to store unlimited contacts at no cost. Packages include email support, while chat and phone support are available with the Business plan.

For inspiration, look at this beautiful email by The Wally Shop, created and sent with Brevo. And for more, discover our happy customer stories.

Since leaving behind its former Sendinblue branding, Brevo has evolved from a basic email marketing package to a more comprehensive marketing hub.

It includes built-in CRM features and advanced automation capabilities, plus a broad portfolio of integrations with third-party software.

It also features an attractive price that’s sure to turn heads.

Pros

• Simple and easy to use
• SMS and WhatsApp marketing support
• Good range of automation and integrations
• Allows unlimited contacts with every plan
• Great landing page editor and sign-up forms.
• Great email builder and template customization
• Provides an email template library to help you get started quickly
• One of the cheapest paid plans in the market, and it has a generous free plan.

Cons

• Some features use credits and cost extra
• Limited email automation flows for cheaper plans.

• The daily limit of 300 emails for the free plan is quite restrictive.
• Doesn’t offer as many integrations as other email marketing providers.
• You can remove the Brevo logo from your emails only if you purchase their $25 per month plan or higher

Who Should Use Sendinblue?

Small to midsize businesses looking to get started with email marketing will find a good partner in Brevo. You won’t get the same feature set as some of the more costly entries in our roundup, but you’ll save money.

Brevo is rapidly expanding its service, so you might be surprised at what it delivers in terms of upgrades once you’re onboard. Be aware, though, that it primarily targets small to midsize businesses, so it might not fully meet the needs of enterprises.

Sendinblue is great for e-commerce businesses due to its variety of transactional emails. It’s also appealing to those on a budget or businesses that don’t send emails very regularly, in which case their Pay as You Go plan is a perfect solution.

Brevo’s Free plan includes access to all core features, 300 emails/day, 40+ email templates, and customizable signup forms. Unlimited subscribers.

You can use their paid plans to increase the limit and it’ll cost you $25 per month.

I’d recommend Brevo if you have an e-commerce store and want to get started with email marketing on a budget.

Get Started with Brevo!

7. SMTP.COM – Best For High-Volume Email Marketing

SMTP.com offers one of the most trusted email relay services that supports email at high volume. It doesn’t matter how many emails you need to send. Payments or purchases? Not a problem.

Dealing with email deliverability problems is the worst. You put so much time into your list, segmentation, and email design, and then some IP issue grinds your machine to a halt.

With SMTP.com email relay service, you can avoid deliverability issues entirely. Kick off your campaigns with confidence.

SMTP is a great solution for high-volume email campaigns.

Think of SMTP.com as a final-mile delivery service for email campaigns. Ensure the maximum number of emails reach their intended destination, track all the important metrics, and report back.

It’s not here for designing, strategizing, or project managing your email marketing. Instead, it’s a focused product that ensures your careful work is carried directly to the recipient’s inbox.

You can implement SMTP.com in a variety of ways. Teams that want a hands-off experience can use managed services, and those that want more control can implement the email relay API.

However, if you choose to deploy SMTP.com, the software is secure and built to scale. Integrations are minutes, not days, and support is available 24/7.

It’s a great solution for companies that send a lot of transactional emails for billing, accounts, e-commerce, and so on. 

These emails have to be fast to keep customers happy and their information secure. With SMTP.com, you know the message is going to make it safe and sound.

Any plan may add on SMTP.com’s Reputation Defender service, which monitors and protects your IP against soft and hard bounces.

Add Reputation Defender to your SMTP plan to ensure high deliverability rates.

This feature automatically suppresses invalid emails before they’re sent, which is crucial for high-volume senders who don’t want to be marked as spammers.

Notably, the Essential plan comes with a shared IP. All other plans have a dedicated IP. 

For people looking to send over 250 million emails each month, SMTP.com offers a custom high-volume plan that comes with its own dedicated IP and mail transfer agent (MTA).

Reputation Defender can be added to any plan for an additional 20% of your monthly rate.

This is a very focused solution that can help email marketers put deliverability issues behind them. Get started with SMTP.com today.

PROS

• 24/7 support
• Productivity-focused UI
• Useful automation tools
• Versatile templates and options
• Comprehensive online resources and onboarding

CONS

• Lacks a free version
• Complex and unintuitive workflow automation

Who It’s For

You can go right with Campaigner for your email campaigns. However, if your business is midsize or larger, and you need an email marketing system that can scale to mass-marketing campaigns targeting large email lists, Campaigner is your best bet.

If, on the other hand, your operations are not yet so ambitious and you want a system that integrates more general-purpose marketing automation tools, you may want to look elsewhere.

Campaigner is a highly customizable email marketing solution that offers a wide range of features at a competitive price. It integrates with an impressive menu of third-party software, and it features a powerful workflow designer. It’s also easier to use than some of its competitors.

8. CAMPAIGNER – Best For Marketing Teams

Campaigner is the perfect tool for a team with experience that’s outgrown lightweight, beginner-facing email marketing options.

The sophistication of this tool keeps it out of the beginner camp, but it’s not so advanced as to require a developer by any means.

You’ll be able to customize your email segmentation, personalization, and customer journeys. Capture the info you need and capitalize on it.

Campaigner automates a lot of the busy work, giving you more time to dive into the pre-built reports on open rates, conversion rates, and so on.

When your team outgrows your lightweight email marketing solution, consider replacing it with Campaigner—the midpoint between a beginner and expert campaign management solution.

Everything from an email marketing service you would want is built into the platform. Total rookies might be overwhelmed by how much you can do, but if you’ve run some campaigns, you’ll recognize how easy it is to stay on track with Campaigner.

Deliverability is exceptionally high, even among top services, and there are plenty of tools to keep your contact lists groomed and your email in good standing.

Send transactional emails reliably with Campaigner’s SMTP relay service. The track opens, clicks, and specific links within your email. Figure out exactly what works and compound your success.

The built-in A/B testing features let you experiment with subject lines, senders, dynamic content, send times, and more.

Campaigner is available in several packages, but you can always contact them for a custom plan. You can also sign up for a 30-day free trial, which gives you access to the entire Campaigner platform.

The Starter plan comes with a trim set of segmentation tools, autoresponders, and the drag-and-drop email editor, among other tools. Upgrading your plan gives you a higher number of contacts and more advanced email marketing features.

For multi-channel marketing, Campaigner also offers packages that bundle email with SMS. 

These plans start at $104 per month for 5,000 contacts.

Off the shelf, Campaigner is going to work fine for just about any email marketing use case. It gives you the tools and visibility to find wins and fine-tune your campaigns over time.

9. AWEBER – Best Value For Low Subscriber Count

AWeber is one of the oldest and most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to manage their email marketing.

Getting started with AWeber is easy. It connects seamlessly to most platforms, including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress.

You get access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.

It comes with a drag-and-drop builder that allows you to create professional-looking emails quickly. And you can also choose any one of the 700+ responsive email templates if you don’t want to design them from scratch.

AWeber allows you to create email newsletters from your latest blog posts, thanks to the RSS to Email feature.

It also comes with features like email split testing, subscriber management, responsive signup forms, email tracking, and more.

One cool thing about AWeber is that you’ll get access to all their features no matter what plan you’re using. The only limitation is the number of subscribers that you can add to your account.

With AWeber, you’ll get all of the basic features that you expect with an email marketing service:

• Email analytics
• A/B testing
• Sign up forms
• Automation
• Third-party integrations
• Subscriber segmentation
• 600+ pre-built templates
• Drag-and-drop email builder

One unique standout of AWeber is its theme customization options. This allows you to control your branding and create consistency with your campaigns. AWeber makes it easy for you to customize things like document colors, headings, fonts, buttons, links, dividers, backgrounds, and more.

So, each time you create a new message, your theme settings can automatically be applied. This is ideal for brand recognition and ensures your recipients know what to expect when they hear from you. It also adds a level of professionalism to your brand, even for businesses with lower subscriber counts.

AWeber’s design tools help you create eye-catching visuals for your campaigns.

Another thing we like about AWeber is its free migration service. If you’re currently using another provider and make the switch to AWeber, they’ll handle the technical aspects of moving your list at no cost.

All of the rates above are based on lists of up to 500 subscribers and month-to-month billing. You can save up to 33% by signing up for an annual plan. The Free plan is fine if you’re just getting started. But you’ll need to upgrade to Lite or Plus to get the most out of AWeber truly.

AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.

Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials.

Pros

• Access to royalty-free images
• Hundreds of responsive templates to choose from.
• Setting up simple time-based autoresponders is easy.
• Offers a drag-and-drop builder to build email templates
• Easily integrate with popular tools and services

• Excellent customer support via phone, email, or live chat.
• The free plan offers email automation, something most competitors do not offer.
• It’s one of the few that offer AMP for email, which allows you to, for example, book appointments or RSVP events directly in the email and use dynamic content.

Cons 

• Offers basic automation features
• The design of some of the templates looks outdated
• Unsubscribed contacts will be added to your monthly price
• Their automation is pretty basic compared to the competition.
• It’s not possible to combine segments when sending emails.

Who Should Use AWeber?

It’s a simple solution that’s ideal for building a new email list from scratch. It also works well if you have a smaller list of subscribers and want to nurture your list with highly targeted messages.

AWeber is a good choice if good customer service is important to you. If you want to explore the possibilities of AMP for email, AWeber is also a good choice, as few others offer it.

And if you have a small email list, but want automation features, AWeber is one of the free email marketing services to offer it on a free plan.

AWeber’s email marketing platform has some handy tools for beginners. On top of a drag-and-drop editor and an extensive library of email templates, the platform offers an AI-powered design assistant.

This tool uses your website and social media accounts to automatically build on-brand templates for your business’ email newsletters.

AWeber makes it simple to connect with individual customers at scale using tags that you can add manually or automatically. For example, you can tag subscribers based on signup information or when they open an email or click a link.

Email automation features let you run your campaigns on autopilot, including drip campaigns for welcoming subscribers or launching a new product.

To save you time, the campaign marketplace offers pre-made workflows with email templates for each campaign stage.

All you have to do is customize them to your brand and target audience.

Elsewhere, there’s a drag-and-drop landing page builder that comes with ready-to-use templates and a gallery of stock images to quickly create attractive pages.

All templates include signup forms and you can automatically tag subscribers from each form to better manage your lists.

AWeber’s pricing is based on your subscriber count and all plans include chat, email, and phone support.

AWeber offers a limited free plan for up to 500 subscribers and 3,000 emails per month. After that, their pricing starts from $12.50/month. You can also sign up for quarterly or annual plans to save even more.

Before purchasing the account, you can always use their 30-day free trial option to test their tools and get a feel of their service.

AWeber is a traditional email marketing service that’s reliable and very affordable.

Get Started with AWeber!

10. GETRESPONSE – Best For Automated Lead Generation

GetResponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation.

And when we say all-in-one, we mean it.

With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers.

One standout tool that GetResponse offers is called Autofunnel. It can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.

Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and e-commerce integration. 

It all depends on your goals and how you want to set them up. But GetResponse provides all the tools you need to grow your subscriber list and monetize those contacts.

Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.

GetResponse is an all-in-one solution that includes Autofunnel which takes the guesswork out of growing your subscriber lists.

These prices are all based on 1,000 subscribers and a month-to-month contract. The rate will increase as your list grows. As you can see, even the entry-level plan offered by GetResponse comes with advanced features like autoresponders, signup forms, and pop-ups.

All plans come with unlimited monthly email sends, inbox previews, click tracking, and 24/7 live chat support.

GetResponse differentiates itself from its competitors with its webinar solutions. It’s available in over 20 different languages, and besides offering all the advanced features like list segmentation, autoresponders, A/B testing and integrations, it also offers a convenient landing page editor and a modern calendar interface to visualize your drip email marketing campaigns.

GetResponse provides small businesses with a suite of marketing tools, including a fully-equipped email marketing platform.

The platform has a library of professionally designed email templates with a drag-and-drop editor that makes it easy to transform your emails into beautifully branded messages.

Collect data on customer behavior and interests, then use powerful segmentation tools to personalize your email campaigns. 

Or automatically tag and score contacts with marketing automation to trigger targeted emails.

Other automation capabilities include time-based drip campaigns, with the option to view your email sequence on a calendar to see exactly when subscribers will receive messages.

The software also allows you to send transactional emails alongside your marketing campaigns, while e-commerce plugins let you promote products in emails and on landing pages.

Aside from email marketing services, you can create and manage Facebook ads using the built-in tool and free templates. 

The platform even offers tools for running your webinars. The conversion tunnel feature helps you bring everything together with pre-made automated sales funnels designed for different industries and purposes.

PROS

• Affordable price.
• Landing page editor.
• Easy email marketing features
• Improved e-commerce integration
• Powerful auto-responder options
• Expanded features like SMS and email chat
• Hundreds of email templates and access to free stock photos.
• Ability to integrate a complete webinar solution with email marketing.

Cons 

• Lacks 24/7 phone support
• Analytics are underwhelming
• Some emails are currently not displaying as they should in the Gmail mobile app.
• The drag-and-drop editor for designing emails and landing pages is fiddly and needs improvement.

Who It’s For

Anyone who wants to up their email marketing game, but doesn’t want it to take over their life. It’s easy to use

 and has enough functionality to satisfy most small business marketers.

However, if you anticipate very high mail volume or the need to automate complex workflows, another solution might suit you better.

GetResponse is the go-to option for businesses that want to integrate webinars into their email marketing.

Even if you’re not planning to use webinars in your online marketing strategy, GetResponse is a great fit for email marketers who are looking for a modern interface with the latest features.

GetResponse offers a free plan for sending unlimited emails to 500 contacts per month. All plans come with live chat and email support.

GetResponse is a no-nonsense email marketing contender with a straightforward, if somewhat sparse, UI. Its relatively low learning curve makes it a good entry point for organizations that are new to digital marketing.

Although it can’t match the big players in terms of features, GetResponse improved its capabilities in the workflow automation and SMS marketing areas. It also offers e-commerce features and a good selection of third-party software integrations.

11. CONVERTKIT – Best For Influencers, Bloggers, And Creators

ConvertKit is one of our favorite email marketing services, and we’re not alone in that sentiment. Trusted by more than 629,000 users, it’s the perfect choice for creators of all types.

ConvertKit has been around since 2013.ConvertKit is an email marketing service for bloggers, marketers, and content creators. This includes influencers, video producers, musicians, artists, and more.

You can easily automate your marketing campaign using their drag-and-drop interface. For example, you can automatically add a new subscriber to a particular list and send targeted content to them.

ConvertKit allows you to easily integrate with more than 70 popular services including Zapier, Stripe, MemberPress, and OptinMonster. You can also use their sign-up forms and landing pages to grow your email list.

One of the best features of ConvertKit is you can use tags to organize your subscribers. You can group them based on their interest, activity, and much more.

ConverKit focuses more on engaging your audience and nurturing them with landing pages, e-commerce platforms, and membership sites. 

You’ll be able to create leads out of casual visitors to your social media accounts, blogs, YouTube videos, Facebook pages, and more.

For those of you who want to build automated email funnels at an affordable price, ConvertKit will be a top option for you to consider.

ConvertKit excels at audience engagement and nurturing, making it a favorite with creators.

To set up automated emails, you’ll be guided through a simple visual flow chart.

Instead of having multiple lists of contacts, ConvertKit groups all of your subscribers into one list. But you’ll still be able to tag them manually for segmentation purposes or with auto tags based on their behavior to improve the personalization of your campaigns. 

That’s great for creators with big audiences.

ConvertKit is best for sending quick emails with clean formatting. There are no complex designs or distracting elements here.

As you gain subscribers, the monthly price will increase accordingly. If you pay annually, you can get two months free.

ConvertKit has more than 70 third-party direct integrations, customizable forms, and custom reporting. Email and live chat are available for 12 hours per day, Monday through Friday, with limited support on nights and weekends.

Email marketing features include the ability to segment your list and personalize campaigns using tags, as well as A/B testing for subject lines.

You can grow your audience with customizable landing page templates and signup forms designed to increase conversions.

And if you’re using downloadable content as an incentive, it’s easy to automatically send materials after someone fills out your form.

ConvertKit’s automation software provides a visual way to set up email drip campaigns powered by subscriber behavior.

The workflow editor shows you what your sequences look like in action and makes it easy to alter the path subscribers take. And if you need help getting started, there are automation templates for use cases like webinars and product launches.

All plans let you send unlimited emails and come with live chat and email support. For paid plans, pricing is based on how many subscribers you have.

Pros

• Easy to understand interface
• Comes with a landing page builder
• Easy-to-use visual automation builder.
• Excellent, responsive support via live chat.
• A generous free plan that’ll fit many beginners’ needs
• Landing page editor to gather leads even without a website.
• Flexible tagging system that lets you create advanced segmentation.
• Ability to edit emails with HTML code and save as many personalized templates as you want.

Cons 

• A/B testing limitations

• Expensive compared to the competition.
• Reports are basic and don’t cover things like bounce rate, social media tracking, or e-commerce conversion.

Who Should Use ConvertKit?

ConvertKit is for people that don’t have complex marketing needs and want a simple email platform that will deliver what they need quickly and easily. 

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful.

It’s a bit pricey compared to some competitors, but if you appreciate simplicity and prefer to focus on your creative work instead, it may be what you need.

ConvertKit’s unique feature is that it allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy-to-manage auto-responders, allowing you to send drip emails from their emailing service.

With ConvertKit, you can easily segment subscribers into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel more personal. In marketing terms, this is called targeted email marketing.

They have all the powerful features you’d expect from a top-notch email marketing service, such as A/B testing, beautiful email templates, landing page builder, smart workflows, and more.

ConvertKit offers email-based support and has an extensive knowledge base with great learning material.

A lot of ConvertKit features, such as paid newsletters, are specifically designed for creators and professional bloggers, which is why we rate them the best email marketing service for professional bloggers.

They even added the ability for you to sell digital products & subscriptions from the same platform.

ConvertKit offers a 14-day free trial, and their pricing starts from $9/month. They also offer a 30-day refund policy.

Their Creator Pro plan also includes advanced functionality like a newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.

email marketing services convertkit

They’ve focused on a simple user interface with a visual automation builder and their philosophy when it comes to emails is “keep it simple”, so they don’t offer much in terms of templates and claim that simple emails convert best.

ConvertKit offers a limited free plan for up to 1,000 subscribers. After that, ConvertKit plans start at $15 per month for up to 300 subscribers. 

The paid plans come with extra features like automated email sequences, visual automation builders, and more.

You can also sign up for their 14-day free trial to explore the different features that they offer.

Since ConvertKit is specifically created for bloggers and other online creators, I’d recommend trying it out if you’re looking to monetize your blog and need a service with advanced automation.

Get Started with ConvertKit!

CONCLUSION 

After comparing the above services, we can conclude that Constant Contact is the best email marketing provider for almost everyone. It is easy to use and comes with awesome customer support.

It helps you create mobile-friendly email templates with the help of its drag-and-drop builder. You can also send automated emails and track them in real time.

There are dozens of email marketing services out there, and we want to make sure you choose the right one for your business needs. Below is our expert pick:

If you’re a small business, a non-profit, or a new blogger, then we recommend using Constant Contact. Their pricing is great, and the support team is top-notch. Their onboarding team will help you find success with email marketing right away.

If you run an online store/e-commerce website, then we recommend using Omnisend because they offer the best e-commerce email marketing software. Their personalization and automation features are extremely powerful. A lot of our business websites use Drip.

If you’re a professional blogger or content creator, then we recommend using ConvertKit. They offer an easy-to-use platform with advanced segmentation and funnels that will help you take your blogging business to the next level.

If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using Brevo.

Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a fairly generous forever free plan, which makes them the best free email marketing software.

If you’re looking for an all-in-one email marketing solution, then we recommend using HubSpot. They offer a power suite of marketing tools including email marketing, CRM, sales tools, live chat, website builder, and more. Their free plan is great for lead generation because it lets you store unlimited subscribers.

Just check out some of these case studies:

• eCommerce site Crossrope adds 1800 new email subscribers every month
• Author Neil Strauss increased his conversions by 125%
• TradingStrategyGuides.com added 7,500 new email subscribers from ONE blog post
• People are getting amazing results with this tool.

You can easily integrate OptinMonster with any of the email marketing services listed above, or any other service that you’re currently using.

It offers a drag-and-drop builder that helps you build opt-in forms for your website. It also comes with some amazing features like multiple form templates, exit intent, page-level targeting, advanced traffic redirection, A/B testing, and much more.

They have an awesome, friendly, and helpful support team, so you can easily reach out to them in case you face any problems.

Pro Tip: Get More Email Subscribers, Fast!

Once you have picked an email marketing service for your business, you’ll likely want to start getting more email subscribers.

We use and recommend OptinMonster. It is a powerful conversion optimization toolkit that helps you turn abandoning website visitors into email subscribers and customers.

What’s the best email marketing service? We can’t pick just one. Your strategy, goals, audience, and budget are going to determine the right solution.

Test core email marketing features and start growing your email list with signup forms, unlimited contact storage for free, and 40+ pre-made email templates.

Start your 60-day free trial of Constant Contact today and get access to beautiful templates, powerful automation, and 24/7 world-class customer support.

On the other hand, if you want advanced features for your eCommerce store or online business, then you should start using Drip. Drip’s automation are incredibly powerful and easy to use, making their service a smart investment for any online business.

If you’re looking for the best free email marketing service, then I recommend HubSpot for your needs. It allows you to add unlimited contacts to your list. HubSpot is great especially for eCommerce sites because of its CRM, live chat, and other tools.

Bonus Tip: Grow Your Email List Faster!

After selecting the best email marketing service for your business, you’ll need to start building your email list with the help of a lead generation software.

I highly recommend you use OptinMonster for this purpose. It’s the best lead generation and conversion optimization tool that allows you to boost your email list and sales.

OptinMonster – best lead generation software